Our first edition of Mozilla Mornings in 2025 will explore the state of online advertising and what needs to change to ensure a fairer, healthier, and privacy-respecting ads ecosystem where everyone stands to benefit.
The European regulatory landscape for online advertising is at a turning point. Regulators step up enforcement under the GDPR, the DMA and the DSA and industry players explore alternatives to cookies. Despite these advancements, online advertising remains an area where users do not experience strong privacy protections, and the withdrawal of the ePrivacy Regulation proposal can only exacerbate these concerns.
The industry’s reliance on invasive tracking, excessive profiling, and opaque data practices makes the current model deeply flawed. At the same time, online advertising remains central to the internet economy, supporting access to information, content creators, and journalism.
This Mozilla Mornings session will bring together policymakers, industry experts and civil society to discuss how online advertising can evolve in a way that benefits both users and businesses.
- How can we move towards a more privacy-respecting and transparent advertising ecosystem while maintaining the economic sustainability of the open web?
- How can regulatory reforms, combined with developments in the space of Privacy-Enhancing Technologies (PETs) and Privacy-Preserving Technologies (PPTs), provide a viable alternative to today’s surveillance-based advertising?
- And what are the key challenges in making this shift at both the policy and technological levels?
To discuss these issues, the panel will welcome:
- Rob van Eijk, Managing Director at Future of Privacy Forum
- Svea Windwehr, Associate Director Public Policy at Electronic Frontier Foundation
- Petra Wikström, Senior Director Public Policy at Schibsted
- Martin Thomson, Distinguished Engineer at Mozilla
The discussion will also feature a fireside chat with Prof. Dr. Max von Grafenstein from Einstein Center Digital Future at the UdK Berlin.
- Date: Wednesday 9th April 2025
- Time: 08:45-10:15 CET
- Venue: L42, Rue de la Loi 42, 1000 Brussels
To register, click here.
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